Avant Garde

What I wear:
Hat: Next
Shoes: Ebay
Fake Leather Leggins: TK Maxx
Earrings: Primark
Coat: Jolie Moi via House of Frasier
Bag: Paul Costelloe

 

 

 

 

 

 

 

Spring/ Summer 2013 

Trend Analysis: "Avant Garde" 

Avant Garde is the French word Vanguard, which has been described in both art and military scenarios. In the art, which would apply to the Fashion Industry, it has been described as being innovative or inventive. It has also been labeled in some cases as Vintage, unconventional and innovative fashion. Radical youth movements of the 1930s inspire a defiant yet sophisticated style with references from vanguard art and design

The trend’s rebellious attitude finds its origins in the campus activism and avant garde art movements that manifested as a result of the unrest and dissatisfaction felt during the Great Depression in the 1930s, inspiring both fashion aesthetic and surface pattern. A bold graphic-led trend, Avant Garde takes its inspiration from the forward-thinking inter-disciplinary ethos of the Fluxus movement, as well as making direct reference to original propaganda posters from Germany, the Soviet Bloc and Great Britain.

Avant Garde Colours:

Female graphics and prints for Modern Artisan are sophisticated and refined with heavy emphasis on typography along with an introduction of traditional embossing and etching techniques.  Avant Garde’s chic, uniformed aesthetics and sophisticated colour palette are strongly inspired by travel and spy based films made or based in the 1930s such as the Aviator, 39 Steps, Shutter Island and Inglorious Basterds.

Accessories have always been important in this style of fashion. The more bizarre, colorful or large they are, the better the fashion is considered. Striking, bizarre, bold, loud and mysterious are some of the words that have been used to describe the Avant Garde Fashion style. Jewelry, belts, shoes, gloves, purses and hats are all designed and included as part of the apparel. The whole combination is considered as one outfit.